Ingredients, such as isolated amino acids, like branched-chain amino acids (BCAAs), beta-alanine, citrulline, glutamine, taurine, or tyrosine, as well as amino-acid-derived ingredients, like creatine and carnitine, cannot be concentrated like herbs. These ingredients already exist in an isolated form. Their standard form is as concentrated as you can get. For example, 1 gram of beta-alanine is 1 gram of beta-alanine. You can't take 500 mg (0.5 grams) of beta-alanine and claim that it's as effective as 1 gram of beta-alanine. 500 mg of beta-alanine is half of 1 gram and therefore is half as effective as 1 gram of beta-alanine.
Pre-workout supplements focus on, or at least they should focus on, providing amino acids, such as BCAAs, beta-alanine, arginine and/or citrulline, taurine, tyrosine, and creatine. The preworkout category, unfortunately, happens to be the category where you will find the term "concentrate" and "concentrated" most used, or misused, I should say. Calling a pre-workout product a "concentrate" or claiming that it's "concentrated" is a complete lie, as these types of ingredients cannot be concentrated. That's simple science.
Let's consider a pre-workout supplement that has a 5-gram serving size. The product lists creatine monohydrate, beta-alanine, citrulline, and arginine on the label, along with caffeine and a few other ingredients that you probably have never heard of. After reading that ingredient list, this appears to be a pretty good pre-workout product. After all, it has the creatine and beta-alanine you need for more strength and energy. It also has citrulline and arginine for a better pump. And of course, there's the caffeine and other stimulants to ramp you up. But how can they cram all of those ingredients into a tiny 5-gram serving? That's a very good question! So let's do the math.
We know that you need a bare minimum of 3 grams of creatine monohydrate to be an effective dose. You also need a bare minimum dose from beta-alanine of about 1.5 grams. And you need minimum doses of 3 grams each for citrulline and for arginine. When you add up what those ingredients alone should tally, you get 10.5 grams. And that doesn't include the caffeine and other ingredients.
So is that 5-gram dose just as effective as the required 10.5 gram dose of those ingredients? No! It's half as effective at best. So how do they get away with this? It all comes down to "feel".