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Is the JYM Bar good for Keto? (And other burning questions about my first-of-its-kind protein bar)

Frequently asked questions about the high-protein, super-low-carb JYM Bar.

The JYM Bar is causing quite a lot of buzz—as I knew it would. It’s different from any protein bar you’ve ever tried, so naturally people have a lot of questions about it. Below, I've answered some of the most common queries related to my high-protein, low-sugar, low-carb JYM Bar. I’ll add to this article as new questions arise, so if there's anything I haven't covered but you want to know, ask away!

Is the JYM Bar keto-friendly?

Yes, the JYM Bar can fit easily into a ketogenic diet. I’ll be honest, I don’t promote keto diets, and I certainly didn’t create this bar with that in mind. Still, the JYM Bar is an ideal bar for keto: It’s very low in carbs (6 grams total, 3 grams net), has 18 grams of fat, and 20 grams of protein.

The main thing we’re talking about here is following a low-carb diet, and the JYM Bar definitely fits into a low-carb lifestyle.

The fat and saturated fat content in JYM Bar seem high. Why so much fat?

It's true that there are 18 grams of fat per JYM Bar, with 12 grams of that being saturated fat. But dietary fat—and saturated fat in particular—has always been a misunderstood macronutrient.

Fat, in general, is a very important part of your diet When it comes to helping maintain overall health and supporting optimal testosterone levels. There are essential fats your body needs, namely omega-3 fats, to function properly. These fats are beneficial for muscle recovery, joint health, protecting against heart disease, and even brain health.

But even fats that aren’t technically “essential” are still highly beneficial. I’m talking specifically about monounsaturated and saturated fats. Research has shown that both of these types of fats help the body maintain higher testosterone levels. Saturated fat is unfairly vilified to this day, but you definitely want some of it in your diet—especially if testosterone levels are important to you.

My recommendation for fat intake is to get one-third (33%) of your daily fat from monounsaturated fats, one-third from polyunsaturated fats, and the other one-third from saturated fats. In many of my diet plans, I call for a 200-pound individual to take in roughly 100 grams of total fat per day—18 grams from a JYM Bar is way below this number, and 12 grams of saturated fat is also far below the 33 grams I would advise for someone getting 100 grams of total fat for the day.

We can also compare the fat content of the JYM Bar to other known healthy foods—nut butters, for instance. Everyone can agree that almond butter is healthy. Guess how many grams of fat are in one serving (2 tablespoons) of almond butter? Somewhere between 17 and 19 grams, depending on the brand. That’s right: super-healthy almond butter has roughly the same amount of fat per serving as one JYM Bar!

The one type of fat you ALWAYS want to avoid is trans fat. And the JYM Bar contains ZERO grams of trans fat.

Long story short, fat is a stigmatized macronutrient for no good reason. Aside from the fact that fat is a good “binding agent” to keep a bar from falling apart (whereas most other bars use carbs and fiber for binding), from a nutritional standpoint I’ll stand behind the fat content in my JYM Bar any day. Fat is simply not the enemy it’s been made out to be over the years.

Why are sugar alcohols problematic?

The problem with sugar alcohols is that they cause gastrointestinal issues in a lot of people—namely, gas, bloating, and even diarrhea. The body isn’t able to digest most sugar alcohols, and as a result the aforementioned GI issues appear when sugar alcohols are consumed in large quantities in one sitting.

The JYM Bar contains 0 grams of sugar alcohols. Technically, there’s 0.3 gram of the sugar alcohol erythritol in each JYM Bar, but the FDA rounds that down to 0 grams for labeling regulations. Either way, 0.3 gram is a very minuscule amount; plus, erythritol has fewer calories than most other sugar alcohols—basically zero calories, in fact—and also doesn’t raise insulin significantly.

The JYM Bar has a slightly different texture than most protein bars I’m used to. Why is that?

Because it’s not loaded with carbs and fiber, that’s why! JYM Bars are lighter and “crumbly.” Even though the texture is light, JYM Bars are very satiating. Have a JYM Bar and you won’t feel like you need to eat 5 minutes later. This is actually a very satisfying, filling bar.

When are the best times to eat a JYM Bar?

You can eat a JYM Bar at any time. A lot of people like having one as a high-protein, super-low-carb snack between meals. Personally, I think the JYM Bar makes a great dessert. If you’re someone who craves sweets after dinner and tend to opt for something like ice cream or chocolate, try a JYM Bar for dessert instead. You’ll find it satisfies your sweet tooth just as much as those other treats—but with WAY better macros!

So many people do a great job eating clean during the day—and even have a pretty healthy dinner—only to wreck their diets with high-sugar desserts and snacks after dinner. If you’re trying to get super-lean, you’ll have a hard time reaching your goals eating ice cream every night. Eat a JYM Bar instead, and you’ll satisfy that sweets craving while keeping your macros on track.

What if my bars melt?

Because the JYM Bars are so delicate, and not loaded with all the processed and unhealthy crap that allows other bars to stay solid at a variety of temperatures, it isn't uncommon for JYM Bars to soften up or melt during shipping. Don’t worry, this isn’t a big deal.

If your bars arrive soft/melted, the taste and texture of them can be easily restored by putting them immediately in the refrigerator for at least an hour, or placing them in the freezer for 10-15 minutes before eating.

If your bars arrive still chilled, you can simply keep them at room temperature to enjoy them soft and fluffy. Or, keep them in the fridge for a harder feel, somewhat like a Butterfinger center.

If you keep your home warm (75 degrees or warmer), it's best to store them in the refrigerator. You can still enjoy them warm by leaving them out at room temperature for several minutes before eating. 

People worry that after the bars have softened, they’ll stick to the wrapper even after being in the freezer or refrigerator—but this isn’t the case. Try it for yourself and see. They’re just as non-messy and delicious as if they showed up to your door cold!

Have other questions about the JYM Bar? Ask me on Facebook, Instagram, or Twitter, and I'll answer your question ASAP... and possibly add it to this article.

Haven't tried the JYM Bar yet, or need to restock? Get a box of 12 JYM Bars right here at

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